Caribe Graphics Search Engine Optimization

The Internet provides a tremendous opportunity to reach potential customers on a worldwide level, faster and easier than has ever been possible before. There are over 390 million people online throughout the world today, and this number is growing larger every day at an unprecedented rate.

With this many people online, it's no surprise that the amount of search engine traffic throughout the world is staggering. The choices offered online, in terms of quantity and quality of websites, is also tremendous. It's easy to get lost in the crowd and many new websites have failed because of poor search engine optimization.

What is Search Engine Optimization (SEO)?

It can be defined as the process by which a site’s rankings in the search engines are increased for the keywords it is optimized for. Good Search Engine Optimization keeps both the user and the search engine in mind.

Things that look beautiful on your site may have a negative influence on your site’s ranking. Good content ensures return visits. Keyword enriched content ensures that people will find your site.

How many people do you know who actually look at the fourth or fifth page of a search engine’s results page? Most people only look at the first ten to twenty search results and these appear on the first page. Search Engine Optimization (SEO) can get your site ranked in the first page of results.

Aspects of SEO: Content

The internet is indexed with keywords. The user types in a keyword search, the exact phrase or a single keyword, to find a relevant page. Information search specialists may make use of advanced searching techniques to find deep web content such as information imbedded in databases or dictionaries.

The average internet searcher  thinks of the first thing associated with his query and types it in. That is why broad keywords on your site will not generate enough traffic because many thousands of pages have that exact keyword. You need specific keywords and keyword phrases.

There must be enough content on the page. Too little information guarantees that the keywords cannot be repeated enough without keyword stuffing. Keyword stuffing is where there are too many of the same keyword on a page. Search engines will rank your page lower if they see your page as stuffed.

Keyword density must be balanced with their relation to the rest of the page. This means that your main keywords must appear in certain areas of the page. They must preferably stand out from the rest of the text. There are a number of ways to do this but it is a new topic.

SEO: Meta Tags

There cannot be enough emphasis on Meta tags. Meta tags are in the invisible part of your page. It forms part of the source code. This is where the Title, Description, and Keywords, are placed for the search engines.

Most search engines will not be able to find your site if a Meta Tag is not present. This area is very important because this is where you place your main keywords and the description of your site.

Once again, the relation to the title, description and content becomes important. Don’t stuff this area with long descriptions since the search engines will throw your page out if the description is too long, or the keywords repeated three or more times. Keep a balance.

You must write a robot.txt file for the spiders to exclude certain parts of your page. The reason is that most of them cannot read Java, and CGI scripts. There are a number of extensions to pages that will lead to exclusion from search engines.

Other Search Engine Optimization factors that also influence the way your page will indexed:

- ALT, TITLE, and AUTHOR tags.
- Number and quality of links to your site.
- Links from your site.
- Sitemap for search engines.
- Names of links to your other pages.
- Color and total number of links

These are just a few of the complicated but most important, online and offline, factors that influence your ranking. Search Engine Optimization (SEO) is needed to make your page visible on the Internet where you have to compete with other sites.

Caribe Graphics has specialists in Search Engine Optimization. If you would like to have your website appear on the first page of the search engine results, give us a call today!

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